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01/31/10 - Great Public Relations Is More Than Press Releases
    Submitted By: Sagefrog Marketing Group, LLC
Often, when people think of public relations, press releases come to mind. A comprehensive, strategically planned PR program should consider all of the following programs:

? Press Releases. Announce new projects, completion of projects, new executives and awards. Releases are issued to reporters on your contact list

? Press Kit. Includes a corporate backgrounder, executive biographies, service overviews, photo pages of completed projects and testimonials

? Contact List. Target reporters and editors from local and business media appropriate vertical market publications

? Editorial Matrix. A matrix of appropriate editorial opportunities maps out print feature opportunities for the coming year

? Media Relations. Relationships with key publications ensure that your company is included in the appropriate editorial opportunities, including feature stories, buyers’ guides and industry round-up articles

? Speakers Bureau. Work with event planners to place your executives as speakers at appropriate industry or local area events - thus, establishing your company as an expert in the industry

? Awards. Nominate your company and staff for various awards sponsored by publications, associations and other organizations

? Newsletter. Develop a corporate newsletter to send to business associates, clients and prospects

? Case Studies. Write success stories that are pitched to editors and reporters at key publications

? Bylined Articles. Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled

? Crisis Communications. Develop a plan to respond to a crisis before it occurs

? Community Relations. Develop a community relations program to demonstrate your involvement in the area

? Media Monitoring. Monitor and track your coverage in the media

Public relations is marketing too.

The public relations professionals at Sagefrog Marketing Group, LLC can integrate a strategic PR program into your business’s marketing mix and provide you with a monthly report recounting all activities performed on behalf of your company. Sagefrog is a full service marketing, interactive and public relations company. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or info@sagefrog.com

About the Author:
Mark Schmukler, Sagefrog Marketing Group, Strategy and Managing Partner leads Sagefrog's marketing strategy, research, and interactive marketing practices. He brings more than 25 years of global marketing and consulting experience to his work. He managed worldwide marketing accounts and worked on famous branding campaigns for Kodak. He also helped pioneer e-Business in the late 90s when he was recruited by VerticalNet to lead their global business development and execute some of the largest Internet deals in history. Early in his career, Mark cofounded Desktop Graphics (the makers of DrawArt™ desktop publishing software) and Doyle Consulting (a management consulting firm specializing in growing early-stage health and information technology companies). Mark has a very diverse educational background. He studied Engineering, Computer Science, Business and Pharmaceutical Marketing at Penn State, Rochester Institute of Technology, Wilmington College, Kellogg School of Management at Northwestern University and St. Joseph's University.

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02/12/09 - Top 20 Entrepreneurial Quotes
    Submitted By: Team and a Dream
I recently read a quote that inspired me and thought, "Why not share it with others?" I've also collected a list of quotes from entrepreneurs and other quotes that are relevant to entrepreneurship. Skip and I included our own at the bottom of the post. I hope one of these quotes inspires you as well.

1. I have not failed. I've just found 10,000 ways that won't work - Thomas Edison, inventor and scientist

2. The only place where success comes before work is in the dictionary - Vidal Sassoon, entrepreneur

3. Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't - A student in Warren G. Tracy's class, entrepreneur (Thanks Daniel!)

4. The best reason to start an organization is to make meaning - to create a product or service to make the world a better place - Guy Kawasaki, entrepreneur, investor, author

5. Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a beginning, a struggle and a victory - Mahatma Gandhi, political and spiritual leader

6. Failure defeats losers, failure inspires winners - Robert T. Kiyosaki, author, entrepreneur, investor

7. Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence - Lisa M. Amos

8. Once you say you're going to settle for second, that's what happens to you in life - John F. Kennedy, U.S. President

9. In preparing for battle I have always found that plans are useless, but planning is indispensable - Dwight D. Eisenhower, U.S. President

10. The greatest reward in becoming a millionaire is not the amount of money that you earn. It is the kind of person that you have to become to become a millionaire in the first place - Jim Rohn

11. Some people dream of great accomplishments, while others stay awake and do them - Anonymous

12. Experience taught me a few things. One is to listen to your gut, no matter how good something sounds on paper. The second is that you're generally better off sticking with what you know. And the third is that sometimes your best investments are the ones you don't make - Donald Trump, real estate and entertainment mogul

13. The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities - Michael Gerber, author, entrepreneur

14. An entrepreneur tends to bite off a little more than he can chew hoping he'll quickly learn how to chew it - Roy Ash, co-founder of Litton Industries

15. The critical ingredient is getting off your butt and doing something. It's as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer - Nolan Bushnell, founder of Atari and Chuck E. Cheese's

16. I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful - Warren Buffet, investor and billionaire

17. I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent - Thomas Edison, inventor and scientist

18. Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover - Mark Twain, author

19. There is a tide in the affairs of men Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are now afloat; And we must take the current when it serves, Or lose the ventures before us - William Shakespeare, author

20. Genius is 1% inspiration, and 99% perspiration - Thomas Edison, inventor and scientist

Here are our quotes: Being an entrepreneur is a lot like playing poker - you can fold, limp in, or go for it - Yasmine Mustafa

If you kick it around enough, it starts to look like a ball - Skip Shuda

What's your favorite quote?

About the Author:
Yasmine Mustafa graduated from Temple University’s Fox School of Business in December of 2006. She received her Bachelor's Degree in Business Administration as an Entrepreneurship major. Besides graduating Magna Cum Laude from Temple, Yasmine participated in the Ninth and Tenth Annual Innovative Idea Competition where she received first prize in the "Undergraduate" category and second prize in the “Graduate” category the following year. In 2008, she placed first in Temple's Eleventh Annual Innovative Idea Competition - her third consecutive win. She was also given "The Entrepreneurship Award" - an award given out to one graduate per year to honor the student with the highest GPA in that major. She was Vice President of Marketing for the Entrepreneurial Student Association and a member of Students in Free Enterprise (SIFE). Early 2008, Yasmine was announced a finalist in Temple’s Annual Business Plan Competition. Yasmine has been involved with the initial phases of Stuzo.com (an online trading company) and Centsable Kids (a financial literacy program for kids). She was a strategist for one of the eleven startups that were involved in the inaugural run at DreamIT Ventures (a pre-seed investment company similar to Y-Combinator). Currently a partner at Team and a Dream, Yasmine has worked with multiple startups mainly focused on Internet Marketing and e-business strategies.

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